The Power of Reinvention
How Janis Baldwin Ignored the 'No' and Built a Legacy
Hey y'all! Imagine we're just sitting in the room drinking a glass of wine together, keeping it real about something super close to my heart. Today, we're talking about a certified badass: my mom, Janis Baldwin, the fearless founder of Pure Pleasure.
Recently, Janis sat down for an incredibly vulnerable and authentic interview on the Aging With Power podcast with hosts Bill Barnes and Deb Mayo. Let me tell you, this 37-minute episode is the cherry on top of your week. It is packed with unabashed real talk, wisdom, and that signature hint of mischief.
Seventeen years ago, Janis was a single mother who got a 'hard no' from her financial advisors when she pitched her business idea. They told her 'absolutely not.' But Janis, growing up in a male-dominated family that shaped her fierce independence, ignored them and charted her own course. Together, we launched Pure Pleasure in downtown Santa Cruz. Back then, sex shops were dark and uninviting. We wanted to flip the script and create a bright, shame-free space for everyone—from pussy owner bodies to cock owner bodies, and there's some in between humans.
Our philosophy has always been that all sex is good as long as it's consensual. Consent is everything, babes! You can change your minds at any time. Janis wanted to give people the lube, toys, and education they need to build their ultimate pleasure tool kit. Fast forward, and we've evolved into a thriving online hub at PurePleasureShop.com, spreading the shameless sex revolution worldwide!
But Janis didn't stop at just business. She found midlife dating in your 70s to be a total comedy of errors. So what did she do? She built a community for single women over 50 seeking partners. Building human connection and deep intimacy is the ultimate power move, and it proves that reinvention has no age limit.
In this episode, she gets incredibly transparent. That vulnerability isn't oversharing; it's pure courage and wisdom. Whether you're exploring butt stuff for the first time, figuring out what your vulva loves, or completely changing your career, vitality is all about your willingness to evolve.
Listen to the full episode below to hear Janis answer the questions everyone wonders about!